Good Talks: The power of reframing things (Rory Sutherland)

“The circumstances of our lives actually matter less to our happiness than the sense of control we feel over our lives.” says Rory Sutherland, advertising guru in this highly entertaining talk. “The power of reframing things cannot be overstated”.

“When you can’t smoke, if you stand and stare out of the window on your own, you’re an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you’re a philosopher.”

“Reality isn’t a particularly good guide to human happiness.” It all depends on how you view things, not on what they are. Many problems can be solved psychologically. We have the power to rebrand experiences. Choose your frame of reference. Reframe reality.





Other talks by Rory Sutherland:

Engineers, medical people, scientific people, have an obsession with solving the problems of reality, when actually … once you reach a basic level of wealth in society, most problems are actually problems of perception.” (Rory Sutherland)


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